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How to Build a Collection for Your Boutique

How to Build a Collection for Your Boutique

How to Build a Collection for Your Boutique

As a fashion boutique owner, there’s a very important question you’ll have to ask yourself over and over again. What should I stock? There’s no simple answer, as it depends on the kind of customer you’re appealing to and what she’s looking for. However, if you build your collection thoughtfully, you’ll be on track to creating a successful fashion business. Learn how to curate your fashion store’s collection with tips from the Global Fashion House team.

As a fashion boutique owner, there’s a very important question you’ll have to ask yourself over and over again. What should I stock? There’s no simple answer, as it depends on the kind of customer you’re appealing to and what she’s looking for. However, if you build your collection thoughtfully, you’ll be on track to creating a successful fashion business. Learn how to curate your fashion store’s collection with tips from the Global Fashion House team.

 

As a fashion boutique owner, there’s a very important question you’ll have to ask yourself over and over again. What should I stock? There’s no simple answer, as it depends on the kind of customer you’re appealing to and what she’s looking for. However, if you build your collection thoughtfully, you’ll be on track to creating a successful fashion business. Learn how to curate your fashion store’s collection with tips from the Global Fashion House team.

 

Start with volume drivers

Start with volume drivers

Every boutique should have a solid selection of basics. Plain tanks, tops, trousers, and skirts are often bestsellers as they have that ‘oh yes, I did need another one of these’ impulse purchase factor. Basics are the low-hanging fruit of your store: they’re affordable and easy for your customer to quickly grab on a whim.

Black and white basics are must-haves, but you can also include space in your basics range for seasonal or trendy colours that appeal to your customer. Timeless prints like stripes and polka dots are also great to include because they rarely go out of style.

Every boutique should have a solid selection of basics. Plain tanks, tops, trousers, and skirts are often bestsellers as they have that ‘oh yes, I did need another one of these’ impulse purchase factor. Basics are the low-hanging fruit of your store: they’re affordable and easy for your customer to quickly grab on a whim.

Black and white basics are must-haves, but you can also include space in your basics range for seasonal or trendy colours that appeal to your customer. Timeless prints like stripes and polka dots are also great to include because they rarely go out of style.

 

Every boutique should have a solid selection of basics. Plain tanks, tops, trousers, and skirts are often bestsellers as they have that ‘oh yes, I did need another one of these’ impulse purchase factor. Basics are the low-hanging fruit of your store: they’re affordable and easy for your customer to quickly grab on a whim.

Black and white basics are must-haves, but you can also include space in your basics range for seasonal or trendy colours that appeal to your customer. Timeless prints like stripes and polka dots are also great to include because they rarely go out of style.

 


Choose your statement pieces


Choose your statement pieces

The statement pieces you stock will be part of your store’s point of difference. It’s what will help set you apart from your competitors and build your store’s unique identity. Pick items that will excite your customer and feel special in her wardrobe. These pieces are priced higher than basics, so it’s important to convey their value with thoughtful visual merchandising. Make her feel like she’d only find this kind of garment in your boutique.

Some of your statement pieces could be garments with eye-catching prints. We recommend stocking a range of our exclusive prints, to help drive urgency for your customer. Will she ever see this print again? Maybe not, so she’d better try this garment on now! Seeing which prints sell well also helps you learn what colours and styles your customer tends to gravitate towards.

 

The statement pieces you stock will be part of your store’s point of difference. It’s what will help set you apart from your competitors and build your store’s unique identity. Pick items that will excite your customer and feel special in her wardrobe. These pieces are priced higher than basics, so it’s important to convey their value with thoughtful visual merchandising. Make her feel like she’d only find this kind of garment in your boutique.

Some of your statement pieces could be garments with eye-catching prints. We recommend stocking a range of our exclusive prints, to help drive urgency for your customer. Will she ever see this print again? Maybe not, so she’d better try this garment on now! Seeing which prints sell well also helps you learn what colours and styles your customer tends to gravitate towards.

 

The statement pieces you stock will be part of your store’s point of difference. It’s what will help set you apart from your competitors and build your store’s unique identity. Pick items that will excite your customer and feel special in her wardrobe. These pieces are priced higher than basics, so it’s important to convey their value with thoughtful visual merchandising. Make her feel like she’d only find this kind of garment in your boutique.

Some of your statement pieces could be garments with eye-catching prints. We recommend stocking a range of our exclusive prints, to help drive urgency for your customer. Will she ever see this print again? Maybe not, so she’d better try this garment on now! Seeing which prints sell well also helps you learn what colours and styles your customer tends to gravitate towards.

Consider key colourways

Consider key colourways

Make a conscious choice about how many colours and styles you’re going to stock in your fashion store. Your customer doesn’t want to be fatigued by looking at endless racks of clothes, nor does she want to leave feeling like there wasn’t much to choose from. The solution is to show her multiple colour options, across multiple garment styles.

Depending on your store’s size and stock needs, pick four to six key colourways that will be consistent across your collection. Offer variety by having a mix of bold, pastel, muted, and neutral colours. (You could adjust these colours based on the season.) Present tops, bottoms, dresses, co-ords, and outwear in all of your key colours, so your customer can easily identify what she’s looking for by colour.

Make a conscious choice about how many colours and styles you’re going to stock in your fashion store. Your customer doesn’t want to be fatigued by looking at endless racks of clothes, nor does she want to leave feeling like there wasn’t much to choose from. The solution is to show her multiple colour options, across multiple garment styles.

Depending on your store’s size and stock needs, pick four to six key colourways that will be consistent across your collection. Offer variety by having a mix of bold, pastel, muted, and neutral colours. (You could adjust these colours based on the season.) Present tops, bottoms, dresses, co-ords, and outwear in all of your key colours, so your customer can easily identify what she’s looking for by colour.

Make a conscious choice about how many colours and styles you’re going to stock in your fashion store. Your customer doesn’t want to be fatigued by looking at endless racks of clothes, nor does she want to leave feeling like there wasn’t much to choose from. The solution is to show her multiple colour options, across multiple garment styles.

Depending on your store’s size and stock needs, pick four to six key colourways that will be consistent across your collection. Offer variety by having a mix of bold, pastel, muted, and neutral colours. (You could adjust these colours based on the season.) Present tops, bottoms, dresses, co-ords, and outwear in all of your key colours, so your customer can easily identify what she’s looking for by colour.

Add little extras

Stock an assortment of accessories to help your customer add the finishing touch to her outfit. Maintain a good balance of timeless and trendy items. People will pop in to pick up a classic black belt, but possibly stay longer to look at trend-driven jewellery and bags.

Adding a small edit of lifestyle products to your store could also be an opportunity to collaborate with like-minded local businesses. Customers appreciate a chance to buy treats like candles, bath bombs, and lip balms, particularly when they’re supporting another small business in the area.

Add little extras

Stock an assortment of accessories to help your customer add the finishing touch to her outfit. Maintain a good balance of timeless and trendy items. People will pop in to pick up a classic black belt, but possibly stay longer to look at trend-driven jewellery and bags.

Adding a small edit of lifestyle products to your store could also be an opportunity to collaborate with like-minded local businesses. Customers appreciate a chance to buy treats like candles, bath bombs, and lip balms, particularly when they’re supporting another small business in the area.


Curate with purpose

Remember who your customer is, how she shops, and what she’s looking for. With this information in mind, you can develop a collection that’s tailored to her preferences. If you can make her feel like she’s stepping into her dream wardrobe every time she visits your store, you’ve done your job perfectly!

Add little extras

Stock an assortment of accessories to help your customer add the finishing touch to her outfit. Maintain a good balance of timeless and trendy items. People will pop in to pick up a classic black belt, but possibly stay longer to look at trend-driven jewellery and bags.

Adding a small edit of lifestyle products to your store could also be an opportunity to collaborate with like-minded local businesses. Customers appreciate a chance to buy treats like candles, bath bombs, and lip balms, particularly when they’re supporting another small business in the area.


Curate with purpose

Remember who your customer is, how she shops, and what she’s looking for. With this information in mind, you can develop a collection that’s tailored to her preferences. If you can make her feel like she’s stepping into her dream wardrobe every time she visits your store, you’ve done your job perfectly!

Curate with purpose

Remember who your customer is, how she shops, and what she’s looking for. With this information in mind, you can develop a collection that’s tailored to her preferences. If you can make her feel like she’s stepping into her dream wardrobe every time she visits your store, you’ve done your job perfectly!