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6 Denim Styles to Stock for AW24

6 Denim Styles to Stock for AW24

Your customer will soon be on her annual hunt for denim. What’s different this year, however, is that she’s not just looking for jeans. Our trend forecasting for autumn and winter 2024 reveals interest in denim trench coats, maxi skirts, blazers, and shirts. Of course, jeans are still a must-have item. But now silhouettes that haven’t received much attention since skinny and straight cuts return: flared and full-leg. Read on to learn which denim styles you should stock in your store this year.

 

Your customer will soon be on her annual hunt for denim. What’s different this year, however, is that she’s not just looking for jeans. Our trend forecasting for autumn and winter 2024 reveals interest in denim trench coats, maxi skirts, blazers, and shirts. Of course, jeans are still a must-have item. But now silhouettes that haven’t received much attention since skinny and straight cuts return: flared and full-leg. Read on to learn which denim styles you should stock in your store this year.

 

Your customer will soon be on her annual hunt for denim. What’s different this year, however, is that she’s not just looking for jeans. Our trend forecasting for autumn and winter 2024 reveals interest in denim trench coats, maxi skirts, blazers, and shirts. Of course, jeans are still a must-have item. But now silhouettes that haven’t received much attention since skinny and straight cuts return: flared and full-leg. Read on to learn which denim styles you should stock in your store this year.

 

Denim Trench Coats

Last year camel-coloured cotton drill trench coats were the outerwear item to own. This year, it’s denim trench coats. We love styles with waist ties and buttons, giving your customer multiple outfit options in one piece.

A denim trench coat can be worn open with a soft knit co-ord set underneath, or with wardrobe staples like a long-sleeve top and knit skirt. It also looks gorgeous when closed with a waist tie, giving it the look of a dress. The bonus is that you can layer a denim trench with other warm pieces: a turtleneck can peek out the top and calf-length leather boots complete the ensemble.

Last year camel-coloured cotton drill trench coats were the outerwear item to own. This year, it’s denim trench coats. We love styles with waist ties and buttons, giving your customer multiple outfit options in one piece.

A denim trench coat can be worn open with a soft knit co-ord set underneath, or with wardrobe staples like a long-sleeve top and knit skirt. It also looks gorgeous when closed with a waist tie, giving it the look of a dress. The bonus is that you can layer a denim trench with other warm pieces: a turtleneck can peek out the top and calf-length leather boots complete the ensemble.

Denim Trench Coats

Last year camel-coloured cotton drill trench coats were the outerwear item to own. This year, it’s denim trench coats. We love styles with waist ties and buttons, giving your customer multiple outfit options in one piece.

A denim trench coat can be worn open with a soft knit co-ord set underneath, or with wardrobe staples like a long-sleeve top and knit skirt. It also looks gorgeous when closed with a waist tie, giving it the look of a dress. The bonus is that you can layer a denim trench with other warm pieces: a turtleneck can peek out the top and calf-length leather boots complete the ensemble.

Last year camel-coloured cotton drill trench coats were the outerwear item to own. This year, it’s denim trench coats. We love styles with waist ties and buttons, giving your customer multiple outfit options in one piece.

A denim trench coat can be worn open with a soft knit co-ord set underneath, or with wardrobe staples like a long-sleeve top and knit skirt. It also looks gorgeous when closed with a waist tie, giving it the look of a dress. The bonus is that you can layer a denim trench with other warm pieces: a turtleneck can peek out the top and calf-length leather boots complete the ensemble.

2. Print Showing

Denim Maxi Skirts

Warmth and style collide with denim maxi skirts in go-with-everything mid-blue, indigo, and black washes. They’re great to wear on those tricky in-between days that are neither particularly warm nor overly cold: add a t-shirt and light jacket to cover all bases.Additionally, this length protects the legs from chilly breezes, making wearing a skirt on a cool day an option. For extra warmth, style a denim maxi skirt with a thick knit top and a cosy waist-length jacket.

 

Denim Co-ords

Double denim (and even triple denim) is in. This trend works best when you wear contrasting denim washes together, like indigo and black. Style a cropped denim jacket with a denim maxi skirt for a pared-back look or go head-to-toe with a denim top, jacket, and bottoms. Denim utility dresses with generous pockets also look striking when worn with denim outwear like trenches and blazers, giving a modern take on the Canadian Tuxedo.

Denim Maxi Skirts

Warmth and style collide with denim maxi skirts in go-with-everything mid-blue, indigo, and black washes. They’re great to wear on those tricky in-between days that are neither particularly warm nor overly cold: add a t-shirt and light jacket to cover all bases. Additionally, this length protects the legs from chilly breezes, making wearing a skirt on a cool day an option. For extra warmth, style a denim maxi skirt with a thick knit top and a cosy waist-length jacket.

Denim Maxi Skirts


Denim Co-ords

Denim Maxi Skirts

Warmth and style collide with denim maxi skirts in go-with-everything mid-blue, indigo, and black washes. They’re great to wear on those tricky in-between days that are neither particularly warm nor overly cold: add a t-shirt and light jacket to cover all bases. Additionally, this length protects the legs from chilly breezes, making wearing a skirt on a cool day an option. For extra warmth, style a denim maxi skirt with a thick knit top and a cosy waist-length jacket.

Denim Maxi Skirts

Warmth and style collide with denim maxi skirts in go-with-everything mid-blue, indigo, and black washes. They’re great to wear on those tricky in-between days that are neither particularly warm nor overly cold: add a t-shirt and light jacket to cover all bases. Additionally, this length protects the legs from chilly breezes, making wearing a skirt on a cool day an option. For extra warmth, style a denim maxi skirt with a thick knit top and a cosy waist-length jacket.


Denim Co-ords

Double denim (and even triple denim) is in. This trend works best when you wear contrasting denim washes together, like indigo and black. Style a cropped denim jacket with a denim maxi skirt for a pared-back look or go head-to-toe with a denim top, jacket, and bottoms. Denim utility dresses with generous pockets also look striking when worn with denim outwear like trenches and blazers, giving a modern take on the Canadian Tuxedo.

Denim Co-ords

Double denim (and even triple denim) is in. This trend works best when you wear contrasting denim washes together, like indigo and black. Style a cropped denim jacket with a denim maxi skirt for a pared-back look or go head-to-toe with a denim top, jacket, and bottoms. Denim utility dresses with generous pockets also look striking when worn with denim outwear like trenches and blazers, giving a modern take on the Canadian Tuxedo.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.


Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.


Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.

Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.


Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.


Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Jeans

Balancing comfort and style with denim jeans can be a challenge for many women. The good news is that you’ll have options for any customers who are struggling to find the right pair: flared and full-leg jeans are the solution!

Flared jeans hug the body in all the right places to accentuate the hips, before moving outward towards the bottom. They look beautiful on women with curves and can create the illusion of curves on those who have a more rectangular build. (Keep in mind that petite customers look best in flared jeans that aren’t wider than their hips.) For a more relaxed fit or voluminous cut, you can recommend full-leg (wide-leg) denim jeans.

Denim Maxi Skirts


Denim Co-ords

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.


Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Blazers

Denim jackets are always in style, but denim blazers will be a new addition to your customer’s winter collection. Since denim is practically neutral, she can wear it wherever she’d normally opt for a black blazer, like meetings or after-work events. Wear a fitted denim blazer with jeans in a similar wash, or over a knit dress for a more subdued look.

Denim Shirts

If your customer is looking for a change from classic white and black button-up shirts, denim button-ups are a fantastic alternative this autumn and winter. Denim shirts with a boxy, oversized shape have a more casual feeling, but can be dressed up or down. Denim shirts with panel detailing and contrasting topstitching offer an extra level of polish, making them work-appropriate. Button a denim shirt up and tuck it into black or white trousers for a stylish office outfit or undo some buttons for a weekend look.

Denim Jeans

Balancing comfort and style with denim jeans can be a challenge for many women. The good news is that you’ll have options for any customers who are struggling to find the right pair: flared and full-leg jeans are the solution!

 

Flared jeans hug the body in all the right places to accentuate the hips, before moving outward towards the bottom. They look beautiful on women with curves and can create the illusion of curves on those who have a more rectangular build. (Keep in mind that petite customers look best in flared jeans that aren’t wider than their hips.) For a more relaxed fit or voluminous cut, you can recommend full-leg (wide-leg) denim jeans.

Denim Jeans

Balancing comfort and style with denim jeans can be a challenge for many women. The good news is that you’ll have options for any customers who are struggling to find the right pair: flared and full-leg jeans are the solution!

Flared jeans hug the body in all the right places to accentuate the hips, before moving outward towards the bottom. They look beautiful on women with curves and can create the illusion of curves on those who have a more rectangular build. (Keep in mind that petite customers look best in flared jeans that aren’t wider than their hips.) For a more relaxed fit or voluminous cut, you can recommend full-leg (wide-leg) denim jeans.

Denim Jeans

Balancing comfort and style with denim jeans can be a challenge for many women. The good news is that you’ll have options for any customers who are struggling to find the right pair: flared and full-leg jeans are the solution!

 

Flared jeans hug the body in all the right places to accentuate the hips, before moving outward towards the bottom. They look beautiful on women with curves and can create the illusion of curves on those who have a more rectangular build. (Keep in mind that petite customers look best in flared jeans that aren’t wider than their hips.) For a more relaxed fit or voluminous cut, you can recommend full-leg (wide-leg) denim jeans.